What is Lead Generation?


In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

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Process of Lead Generation

  • Lead generation is a fairly core activity to marketing
  • Connects you with your consumer’s browser
  • Highlights elements on the browser
  • Helps you to demonstrate
  • Open links in the browser
  • Customer relationship management
  • Email Marketing
  • Speaking events
  • Create Content in different formats

Lead generation is the way that you attract and get people to give you their contact information to you. It is the methods you use to collect leads. It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying. Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.